{"id":21141,"date":"2016-08-25T12:46:23","date_gmt":"2016-08-25T10:46:23","guid":{"rendered":"http:\/\/movieguideme.com\/fr\/?p=21141"},"modified":"2017-09-12T19:20:27","modified_gmt":"2017-09-12T17:20:27","slug":"mauvaises-critiques-superheros","status":"publish","type":"post","link":"http:\/\/movieguideme.com\/fr\/mauvaises-critiques-superheros\/","title":{"rendered":"Est-ce que les critiques des films de superh\u00e9ros influencent leur succ\u00e8s?"},"content":{"rendered":"[spb_row element_name=\u00a0\u00bbRow\u00a0\u00bb wrap_type=\u00a0\u00bbfull-width\u00a0\u00bb row_bg_type=\u00a0\u00bbcolor\u00a0\u00bb bg_type=\u00a0\u00bbcover\u00a0\u00bb parallax_image_height=\u00a0\u00bbcontent-height\u00a0\u00bb parallax_image_movement=\u00a0\u00bbfixed\u00a0\u00bb parallax_image_speed=\u00a0\u00bb0.5&Prime; bg_video_loop=\u00a0\u00bbyes\u00a0\u00bb parallax_video_height=\u00a0\u00bbwindow-height\u00a0\u00bb parallax_video_overlay=\u00a0\u00bbnone\u00a0\u00bb row_overlay_opacity=\u00a0\u00bb0&Prime; row_padding_vertical=\u00a0\u00bb0&Prime; row_margin_vertical=\u00a0\u00bb0&Prime; remove_element_spacing=\u00a0\u00bbyes\u00a0\u00bb vertical_center=\u00a0\u00bbfalse\u00a0\u00bb row_expanding=\u00a0\u00bbno\u00a0\u00bb row_animation=\u00a0\u00bbnone\u00a0\u00bb row_animation_delay=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_column col_sm=\u00a0\u00bb4&Prime; padding_horizontal=\u00a0\u00bb15&Prime; width=\u00a0\u00bb1\/3&Prime; el_position=\u00a0\u00bbfirst\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb1&Prime; padding_horizontal=\u00a0\u00bb0&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;padding-top: 1px;padding-bottom: 1px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20121 size-full\" src=\"http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING.png\" alt=\"BATMAN FRANCAIS COULEUR 900x900 RATING\" width=\"900\" height=\"900\" srcset=\"http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING.png 900w, http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING-150x150.png 150w, http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING-300x300.png 300w, http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING-200x200.png 200w, http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING-155x155.png 155w, http:\/\/movieguideme.com\/fr\/wp-content\/uploads\/2015\/07\/BATMAN-FRANCAIS-COULEUR-900x900-RATING-250x250.png 250w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n[\/spb_text_block] [\/spb_column] [spb_column col_sm=\u00a0\u00bb8&Prime; padding_horizontal=\u00a0\u00bb15&Prime; width=\u00a0\u00bb2\/3&Prime; el_position=\u00a0\u00bblast\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb10&Prime; padding_horizontal=\u00a0\u00bb4&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;padding-top: 10px;padding-left: 4px;padding-right: 4px;padding-bottom: 10px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<h3 style=\"text-align: justify;\">J&rsquo;\u00e9tais absente pendant un petit bout de temps mais je suis de retour! Cet article c apr\u00e8s avoir profit\u00e9 de l&rsquo;\u00e9t\u00e9, il est temps de reprendre du service. Ete = blockbusters et films de super h\u00e9ros comme r\u00e9cemment Suicide Squad qui s&rsquo;est fait d\u00e9cri\u00e9. C&rsquo;\u00e9tait donc l&rsquo;occasion de me demander si les mauvaises critiques influen\u00e7aient vraiment les scores au box office de ces grosses machines?<\/h3>\n[\/spb_text_block] [\/spb_column] [spb_blank_spacer height=\u00a0\u00bb30px\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [\/spb_row] [spb_row element_name=\u00a0\u00bbRow\u00a0\u00bb wrap_type=\u00a0\u00bbfull-width\u00a0\u00bb row_bg_type=\u00a0\u00bbcolor\u00a0\u00bb bg_type=\u00a0\u00bbcover\u00a0\u00bb parallax_image_height=\u00a0\u00bbcontent-height\u00a0\u00bb parallax_image_movement=\u00a0\u00bbfixed\u00a0\u00bb parallax_image_speed=\u00a0\u00bb0.5&Prime; bg_video_loop=\u00a0\u00bbyes\u00a0\u00bb parallax_video_height=\u00a0\u00bbwindow-height\u00a0\u00bb parallax_video_overlay=\u00a0\u00bbnone\u00a0\u00bb row_overlay_opacity=\u00a0\u00bb0&Prime; row_padding_vertical=\u00a0\u00bb0&Prime; row_margin_vertical=\u00a0\u00bb0&Prime; remove_element_spacing=\u00a0\u00bbyes\u00a0\u00bb vertical_center=\u00a0\u00bbfalse\u00a0\u00bb row_expanding=\u00a0\u00bbno\u00a0\u00bb row_animation=\u00a0\u00bbnone\u00a0\u00bb row_animation_delay=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb0&Prime; padding_horizontal=\u00a0\u00bb4&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;padding-left: 4px;padding-right: 4px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">2016 est une ann\u00e9e cl\u00e9 pour Warner. Le studio sort de gros films avec l\u2019espoir d\u2019en faire des franchises \u00e0 succ\u00e8s sur le long terme tels que <strong>Superman v Batman<\/strong> et <strong>Suicide Squad<\/strong>. Ces films pr\u00e9parent le terrain pour de nouveaux titres comme <strong>Wonder Woman<\/strong> ou encore <strong>Justice League<\/strong> afin de concurrencer directement les nombreux films <strong>Marvel<\/strong>. Ces franchises sont connues du grand public et \u00e9norm\u00e9ment anticip\u00e9es par les fans. Elles ont pour but d\u2019engendrer un max de recettes, avec des sorties d\u00e9j\u00e0 pr\u00e9vues jusqu&rsquo;en 2020.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voyez plut\u00f4t:<\/span><\/p>\n[\/spb_text_block] [spb_image image=\u00a0\u00bb21158&Prime; image_size=\u00a0\u00bbthumb-image-twocol\u00a0\u00bb frame=\u00a0\u00bbnoframe\u00a0\u00bb caption_pos=\u00a0\u00bbhover\u00a0\u00bb remove_rounded=\u00a0\u00bbyes\u00a0\u00bb fullwidth=\u00a0\u00bbno\u00a0\u00bb overflow_mode=\u00a0\u00bbnone\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb lightbox=\u00a0\u00bbno\u00a0\u00bb intro_animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_blank_spacer height=\u00a0\u00bb30px\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb0&Prime; padding_horizontal=\u00a0\u00bb4&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;padding-left: 4px;padding-right: 4px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pour prendre un exemple r\u00e9cent, on a le film <strong>Deadpool<\/strong> qui a tr\u00e8s bien march\u00e9 au box office. La particularit\u00e9 de ce film, c\u2019est qu\u2019il a \u00e9galement \u00e9t\u00e9 un succ\u00e8s critique avec un vrai engouement des fans. Malheureusement, on peut pas en dire autant pour les certains:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Martha! Le climax du film, s\u00e9rieux? C\u2019est tout ce que vous avez trouv\u00e9? <\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/MtZxHo7XeYE48\" width=\"480\" height=\"451\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">En effet, <strong>Batman v Superman<\/strong> &amp; <strong>Suicide Squad<\/strong> ont re\u00e7u une tornade de mauvaises critiques.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/PUkc1nBeiekNy\" width=\"480\" height=\"192\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mais ces franchises rapportent quand m\u00eame beaucoup d\u2019argent. <\/span><br \/>\n<span style=\"font-weight: 400;\">Avec Disney (qui poss\u00e8de Marvel) en t\u00eate:<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/pAUg2l9WEV3QA\" width=\"480\" height=\"256\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Dawn of Justice<\/strong> a engendr\u00e9 <strong>872 millions de dollars<\/strong> et <strong>Suicide Squad<\/strong> plus de <strong>465 millions de dollars<\/strong> d\u00e9j\u00e0 dans le monde entier. Ont-ils perform\u00e9 comme l&rsquo;esp\u00e8raient les studios malgr\u00e9 leurs mauvaises critiques? Rappelez-vous du dernier reboot des <strong>Quatres Fantastiques<\/strong> (2015) qui n\u2019a rapport\u00e9 que <strong>167 millions de dollars<\/strong> dans le monde, je pense que ses mauvaises critiques n\u2019ont pas d\u00fb aider! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s, on peut se demander si ces films de <strong>superh\u00e9ros<\/strong> sont tellement attendus et tellement populaires dans le monde que les critiques ne peuvent pas vraiment les atteindre, du moins, pas leurs leurs recettes. Et c\u2019est peut \u00eatre \u00e7a le vrai super pouvoir de ces films: m\u00eame si tes amis te disent que tel film est pourri, tu vas quand m\u00eame aller le voir juste pour \u00eatre s\u00fbr et pour faire comme tout le monde? Dans le cas de <strong>Suicide Squad<\/strong>, les retours des fans et m\u00eame de la presse ont \u00e9t\u00e9 particuli\u00e8rement durs, n\u00e9anmoins, le film reste num\u00e9ro 1 au box office am\u00e9ricain pour sa deuxi\u00e8me semaine cons\u00e9cutive. Donc quel est le vrai impact du bouche \u00e0 oreille pour ce genre de films? Il y a t-il une corr\u00e9lation directe entre de mauvaises critiques et comment un film \u00e9volue au box office? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si des personnes ont sign\u00e9 une p\u00e9tition pour fermer le site <strong>Rotten Tomatoes<\/strong> apr\u00e8s les critiques assassines de <strong>Suicide Squad<\/strong>, c\u2019est qu\u2019ils doivent croire en son pouvoir d\u2019influencer l\u2019audience. Par cons\u00e9quent, si il y a une relation de cause \u00e0 effet, comment la mesurer et bas\u00e9e sur quels param\u00e8tres?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etant int\u00e9ress\u00e9e par la question, j\u2019ai trouv\u00e9 un article tr\u00e8s int\u00e9ressant sur le sujet dans <\/span><span style=\"color: #f95649;\"><a style=\"color: #f95649;\" href=\"http:\/\/www.hollywoodreporter.com\/news\/box-office-analysis-suicide-squad-steep-drop-summer-919425\"><span style=\"font-weight: 400;\">The Hollywood Reporter\u00a0<\/span><\/a><\/span><span style=\"font-weight: 400;\">qui m&rsquo;a permis de trouver un angle d&rsquo;analyse notamment en mettant l&rsquo;accent sur deux param\u00e8tres :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"color: #f95649;\"><b>Le score du film sur Rotten Tomatoes<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #f95649;\">:<\/span> Avec un pourcentage de \u00a01 \u00e0 100, il indique ce que les spectateurs ont pens\u00e9 du film.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"color: #f95649;\"><b>The % de baisse de recettes en 2\u00e8me semaine d&rsquo;exploitation:<\/b><\/span><span style=\"font-weight: 400;\"> Il est normal d\u2019observer une baisse entre la premi\u00e8re et la deuxi\u00e8me semaine de sortie surtout quand le film \u00e9tait tr\u00e8s attendu comme ces Globebusters. Tout le monde se pr\u00e9cipite pour le voir en premier. L&rsquo;\u00e9cart entre les 2 semaines est pertinent car \u00e7a refl\u00e8te le temps n\u00e9cessaire pour les premi\u00e8res critiques d&rsquo;\u00eatre publi\u00e9es et le bouche \u00e0 oreille pour commencer \u00e0 faire effet.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Utiliser une r\u00e9f\u00e9rence de march\u00e9:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quand bien m\u00eame une baisse des recettes entre les 2 premi\u00e8res semaines est habituelle, comment qualifier cette baisse? Comment d\u00e9terminer si le film enregistre une baisse \u201cacceptable\u201d ou au contraire trop importante? Les professionnels s\u2019accordent \u00e0 dire qu\u2019au del\u00e0 de <\/span><span style=\"color: #f95649;\"><b>-60%<\/b><\/span><span style=\"font-weight: 400;\">, c\u2019est plut\u00f4t mauvais signe.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Avec ces infos, je me suis essay\u00e9e \u00e0 un petit exercice d&rsquo;analyse, juste pour le fun:<\/span><\/p>\n<p style=\"text-align: justify;\">Notamment avec cette question en t\u00eate: peut on d\u00e9terminer un Score Rotten Tomatoes plancher, afin d&rsquo;\u00eatre \u00e0 l&rsquo;\u00e9quilibre?<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dans l&rsquo;hypoth\u00e8se qu\u2019il y ait une corr\u00e9lation directe entre les critiques du film et sa baisse de recettes, quel serait le score Rotten Tomatoes score \u00e0 atteindre pour que le film performe?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u2019abord, j\u2019ai s\u00e9lectionn\u00e9 des films de Super H\u00e9ros: <\/span><\/p>\n[\/spb_text_block] [spb_image image=\u00a0\u00bb21159&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb frame=\u00a0\u00bbnoframe\u00a0\u00bb caption_pos=\u00a0\u00bbhover\u00a0\u00bb remove_rounded=\u00a0\u00bbyes\u00a0\u00bb fullwidth=\u00a0\u00bbno\u00a0\u00bb overflow_mode=\u00a0\u00bbnone\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb lightbox=\u00a0\u00bbno\u00a0\u00bb intro_animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_blank_spacer height=\u00a0\u00bb30px\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb0&Prime; padding_horizontal=\u00a0\u00bb0&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">puis essay\u00e9 d\u2019identifier une tendance:<\/span><\/p>\n[\/spb_text_block] [spb_image image=\u00a0\u00bb21157&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb frame=\u00a0\u00bbnoframe\u00a0\u00bb caption_pos=\u00a0\u00bbhover\u00a0\u00bb remove_rounded=\u00a0\u00bbyes\u00a0\u00bb fullwidth=\u00a0\u00bbno\u00a0\u00bb overflow_mode=\u00a0\u00bbnone\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb lightbox=\u00a0\u00bbno\u00a0\u00bb intro_animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb200&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb0&Prime; padding_horizontal=\u00a0\u00bb0&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #f95649; text-decoration: underline;\">R\u00e9sultats:<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"color: #f95649;\"><strong>1\/<\/strong><\/span>Il semblerait qu\u2019il y ait un lien statistique direct entre les critiques des fans et la baisse d\u2019entr\u00e9es salles en deuxi\u00e8me semaine.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #f95649;\">2\/<\/span><\/strong><\/span><span style=\"font-weight: 400;\">Ce qui nous permettrait d\u2019identifier un score Rotten Tomatoes plancher pour \u00eatre \u00e0 l&rsquo;\u00e9quilibre: sur le graphe, il appara\u00eet qu\u2019il faille r\u00e9colter un score d\u2019au moins <\/span><strong><span style=\"color: #f95649;\">71%<\/span><\/strong><span style=\"font-weight: 400;\"><strong><span style=\"color: #f95649;\"> sur Rotten Tomatoes<\/span><\/strong> pour esp\u00e9rer que le film fasse moins de -60%.<\/span><\/p>\n<p style=\"text-align: justify;\">Donc si un film a pour objectif d\u2019engendrer des recettes sur le long terme, obtenir de bonnes critiques est clairement un facteur cl\u00e9. Dans le cadre de la d\u00e9finition de la strat\u00e9gie de distribution du film, ce genre de KPI peut \u00eatre utilis\u00e9 pour mesurer la performance des recettes et monitorer les d\u00e9penses marketing. Dsl pour cette grosse d\u00e9formation professionnelle avec le jargon \u201cmarketing\u201d utilis\u00e9 dans mon \u00a0job \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En effet, Warner doit regarder en ce moment de tr\u00e8s pr\u00e8s ces chiffres pour \u00e9valuer les lourdes cons\u00e9quences sur leurs revenus et leur image. Avec <\/span><span style=\"color: #f95649;\"><span style=\"font-weight: 400;\"><a style=\"color: #f95649;\" href=\"http:\/\/uk.businessinsider.com\/ex-warner-bros-employee-letter-studio-head-2016-8?r=US&amp;IR=T\">cette lettre<\/a>\u00a0<\/span><\/span><span style=\"font-weight: 400;\">r\u00e9cemment publi\u00e9e<\/span><span style=\"font-weight: 400;\"> par une ancienne employ\u00e9e du studio qui remet s\u00e9rieusement en cause les choix artistiques pris par les chefs du studio pour ces films, on voit jusqu&rsquo;o\u00f9 le \u00ab\u00a0bad buzz\u00a0\u00bb peut \u00eatre p\u00e9nalisant. Donc oui, les feedbacks des spectateurs sur les films de super h\u00e9ros ont leur importance aussi bien \u00e0 travers les r\u00e9seaux sociaux, la presse, les blogs\u2026 les fans participent aussi bien dans le succ\u00e8s que l\u2019\u00e9chec d\u2019un film. Maintenant attendons de voir sous quels angles les campagnes marketing des prochains films DC comics vont se d\u00e9ployer pour reconqu\u00e9rir la ferveur des fans. \u00a0\u00a0\u00a0<\/span><\/p>\n[\/spb_text_block] [\/spb_row] [spb_row element_name=\u00a0\u00bbRow\u00a0\u00bb wrap_type=\u00a0\u00bbfull-width\u00a0\u00bb row_bg_type=\u00a0\u00bbcolor\u00a0\u00bb bg_type=\u00a0\u00bbcover\u00a0\u00bb parallax_image_height=\u00a0\u00bbcontent-height\u00a0\u00bb parallax_image_movement=\u00a0\u00bbfixed\u00a0\u00bb parallax_image_speed=\u00a0\u00bb0.5&Prime; bg_video_loop=\u00a0\u00bbyes\u00a0\u00bb parallax_video_height=\u00a0\u00bbwindow-height\u00a0\u00bb parallax_video_overlay=\u00a0\u00bbnone\u00a0\u00bb row_overlay_opacity=\u00a0\u00bb0&Prime; row_padding_vertical=\u00a0\u00bb0&Prime; row_margin_vertical=\u00a0\u00bb0&Prime; remove_element_spacing=\u00a0\u00bbyes\u00a0\u00bb vertical_center=\u00a0\u00bbfalse\u00a0\u00bb row_expanding=\u00a0\u00bbno\u00a0\u00bb row_animation=\u00a0\u00bbnone\u00a0\u00bb row_animation_delay=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb0&Prime; padding_horizontal=\u00a0\u00bb4&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;padding-left: 4px;padding-right: 4px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb]\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">And you do you think your voice can make the difference? On my end, I like to think it is.<\/h3>\n<h3 style=\"text-align: justify;\">Est-ce #DudeChick ?<\/h3>\n<h5 style=\"text-align: center;\"><div class=\"sf-count-asset\" style=\"color: #18A69C;\"><div class=\"count-number\" data-from=\"0\" data-to=\"100\" data-speed=\"2000\" data-refresh-interval=\"25\" data-prefix=\"\" data-suffix=\"% #dudechick\" data-with-commas=\"false\"><\/div><div class=\"count-divider\"><span><\/span><\/div><h6 class=\"count-subject\"><\/h6><\/div> C&rsquo;est totalement dudechick de le penser \ud83d\ude09<\/h5>\n<h3 style=\"text-align: left;\"><span style=\"color: #18a69c;\">Au fait<\/span>\u00a0\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/movieguideme.com\/fr\/dudechick\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #18a69c; text-decoration: underline;\">#Dudechick c&rsquo;est quoi?\u00a0<\/span><\/a><\/span><\/h3>\n[\/spb_text_block] [\/spb_row]\n","protected":false},"excerpt":{"rendered":"<p>[spb_row element_name=\u00a0\u00bbRow\u00a0\u00bb wrap_type=\u00a0\u00bbfull-width\u00a0\u00bb row_bg_type=\u00a0\u00bbcolor\u00a0\u00bb bg_type=\u00a0\u00bbcover\u00a0\u00bb parallax_image_height=\u00a0\u00bbcontent-height\u00a0\u00bb parallax_image_movement=\u00a0\u00bbfixed\u00a0\u00bb parallax_image_speed=\u00a0\u00bb0.5&Prime; bg_video_loop=\u00a0\u00bbyes\u00a0\u00bb parallax_video_height=\u00a0\u00bbwindow-height\u00a0\u00bb parallax_video_overlay=\u00a0\u00bbnone\u00a0\u00bb row_overlay_opacity=\u00a0\u00bb0&Prime; row_padding_vertical=\u00a0\u00bb0&Prime; row_margin_vertical=\u00a0\u00bb0&Prime; remove_element_spacing=\u00a0\u00bbyes\u00a0\u00bb vertical_center=\u00a0\u00bbfalse\u00a0\u00bb row_expanding=\u00a0\u00bbno\u00a0\u00bb row_animation=\u00a0\u00bbnone\u00a0\u00bb row_animation_delay=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [spb_column col_sm=\u00a0\u00bb4&Prime; padding_horizontal=\u00a0\u00bb15&Prime; width=\u00a0\u00bb1\/3&Prime; el_position=\u00a0\u00bbfirst\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb1&Prime; padding_horizontal=\u00a0\u00bb0&Prime; margin_vertical=\u00a0\u00bb0&Prime; custom_css=\u00a0\u00bbmargin-top: 0px;margin-bottom: 0px;padding-top: 1px;padding-bottom: 1px;\u00a0\u00bb border_size=\u00a0\u00bb0&Prime; border_styling_global=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb1\/1&Prime; el_position=\u00a0\u00bbfirst last\u00a0\u00bb] [\/spb_text_block] [\/spb_column] [spb_column col_sm=\u00a0\u00bb8&Prime; padding_horizontal=\u00a0\u00bb15&Prime; width=\u00a0\u00bb2\/3&Prime; el_position=\u00a0\u00bblast\u00a0\u00bb] [spb_text_block animation=\u00a0\u00bbnone\u00a0\u00bb animation_delay=\u00a0\u00bb0&Prime; simplified_controls=\u00a0\u00bbyes\u00a0\u00bb custom_css_percentage=\u00a0\u00bbno\u00a0\u00bb padding_vertical=\u00a0\u00bb10&Prime; padding_horizontal=\u00a0\u00bb4&Prime; margin_vertical=\u00a0\u00bb0&Prime; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[55,999,1000,1002,1001,1003],"class_list":["post-21141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-100dudechick","tag-batman","tag-box-office","tag-dc-comics","tag-marvel","tag-suicide-squad"],"_links":{"self":[{"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/posts\/21141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/comments?post=21141"}],"version-history":[{"count":8,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/posts\/21141\/revisions"}],"predecessor-version":[{"id":21333,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/posts\/21141\/revisions\/21333"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/media\/21156"}],"wp:attachment":[{"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/media?parent=21141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/categories?post=21141"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/movieguideme.com\/fr\/wp-json\/wp\/v2\/tags?post=21141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}